The personal relationship between a celebrity and a manager is imminent. For established stars, the focus is on converting their value into a progressively enhancing one. We are into 360-degree celebrity and brand fit services including endorsement management, portfolio management, strategic PR, digital presence management, grooming, etiquette, appearance, etc. A talent’s focus is to highlight oneself but a talent manager’s job is to make a brand out of an individual. The Utilization of celebrities is a very high-value transaction and hence, it involves top management. Thus, the key effective representation is to present the tangible brand fit in the best manner.
With modern times giving us very little duration to communicate every message, humor, or rhetoric, engaging brands at a faster rate is becoming important. Now, in order to keep the process going, the brands need to produce at a more frequent rate. The need to move on remains and is increasing in full steam. It is obvious that Celebrity Management as a business model is booming.