The personal relationship between a celebrity and a manager is imminent. For established stars, the focus is on converting their value into a progressively enhancing one. We are into 360-degree celebrity and brand fit services including endorsement management, portfolio management, strategic PR, digital presence management, grooming, etiquette, appearance, etc. A talent’s focus is to highlight oneself but a talent manager’s job is to make a brand out of an individual. The Utilization of celebrities is a very high-value transaction and hence, it involves top management. Thus, the key effective representation is to present the tangible brand fit in the best manner.